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The second wave of pet-care wellness is here, fuelled by social media anxiety

Urban pet owners in India are spending more than ever on “natural” and “grain-free” foods, but veterinarians warn the science doesn’t always match the claims. Worse, regulation is largely absent.

The second wave of pet-care wellness is here, fuelled by social media anxiety

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Amazon Pay isn’t chasing UPI anymore; it’s chasing your savings
Fintech

Amazon Pay isn’t chasing UPI anymore; it’s chasing your savings

With FDs on its app, Amazon Pay is evolving from a payments add-on into a multi-product fintech platform. While UPI’s scale still trails rivals, analysts say ownership of credit economics and low acquisition costs could turn Amazon Pay into a meaningful financial services player in the long term.

Sohini MitterBy Sohini Mitter

Startups

Track India's startups from seed to growth.

Patent pending: Why Indian startups aren't racing to protect IP

Policy

Patent pending: Why Indian startups aren't racing to protect IP

While India celebrated a record year of patent approvals in 2023, a severe shortage of patent agents and examiners, coupled with lengthy processing times and weak enforcement, continues to hold back the country's intellectual property ambitions.

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